The Important Use Emotion in Marketing Communications

Great marketing seeks to tug at the emotional strings of the audience. Because if you can get them to think about things that trigger emotions – like happiness, longing, their sense of loss and more, you can also trigger them to answer your call to action. In fact, if you do it right, you can elicit those emotions in an audience just by them seeing your brand.

* Titles – Use emotional trigger words in your titles to get your audience’s attention. Appeal to their sense of curiosity or loss. Words like “last chance” or “limited time offer” can and will go far in helping you get more click-throughs and responses, too.

* Headlines – Whether it’s an email marketing message or a blog post, it’s important to develop creative headlines that don’t confuse the reader but instead pique their attention. Use headlines such as “8 Ways to Ride a Bike” or “101 Ways to Avoid a Dating Disaster” to get their attention and make them want to read the article, eBook or content.

* Subheaders – Sometimes a subheader can help explain what’s going to be inside so that you entice your audience to read the content, listen to the podcast, or watch the video. You can think of them as taglines too. Just a few words to push your audience over the edge to consume the content will go far.

* Power Words and Phrases – Create a swipe file of power words and phrases that you can use when you want to trigger emotion in your audience. Words and phrases like “act now”, “bonus”, or “breakthrough” will work to get your audience into the mood you want them in to receive your messages.

* Transitions – Don’t underestimate how important transition words are in text and speech. You can put your audience in exactly the mood you want them in with the right transition words. Words and phrases like “Listen… ” or “Never again” or “Still not convinced” will go far in helping you explain a concept even more deeply.

* Calls to Action – Never, under any circumstances, forget to add in a call to action or two. Your CTA is important because without it your audience is unlikely to do what you want them to do based on the information you’ve provided. You have to tell them what to do. “Buy now”, “Reserve your space”, “Click here now to start your free trial”, are all good CTAs, but you need to be as specific as possible.

* Closing Phrases – Another opportunity to tug at your audience’s emotions is with closing phrases. You can use phrases like, “It’s in your hands”, “This is the final day that… ” or “You’re moments away from changing your life by… ” and so forth. See how these words trigger certain emotions?

* Postscripts – Never forget the power of a P.S. when you’re writing a letter, a sales page, or email. After you’re done, just in case the audience is still reading instead of acting, include the P.S. and say something like, “P.S. Your satisfaction is always guaranteed” or “P.S. Act by Friday and you’ll also get the free report” and so forth.

 

Lets Ready to Trade Show Or Other Big Marketing Event

As a new company owner, it is important to display your wares in highly visible places so you can attract both prospective clients and potential investors. While they may seem a bit intimidating at first, events like these provide the perfect opportunity for you to build your brand and educate your guests on the goods that you sell. If you are preparing for your first big trade show or other marketing event, the following tips will help you make the best possible impression.

Find out what the requirements are for display booths before investing in any rental products. This will ensure that you have the correct specifications and that you’re actually able to use all of the products you secure. If possible, tour the space you will be presenting in so you can measure out the dimensions and determine which booth features will help you garner the most attention in a crowded environment.

Make sure to have plenty of branding materials on hand and that you have a keen idea of the type of image you wish to present. Choose a color scheme for your display and select decorative accessories for your booth that adhere to this scheme. This will allow for a visually-pleasing and wholly coordinated look for your area that makes your business look professional and well-planned.

Always have something to give away for free. Booths that do tend to get the most foot traffic. This is a great time to order promotional products like pens, buttons or even wall calendars. Investing in functional, promotional products that people are actually likely to use is a great way to get your audience to market for you. Each time these items are put in use, other people will be exposed to your logo, company name and overall brand.

Have plenty of information literature on hand so you aren’t forced to give long-winded answers to individual questions. You may want to have a few pamphlets or brochures printed up that people can pick up and read on their own. This will give your more time and a better opportunity to incite and complete actual transactions. Be sure to have a functional, mobile payment processing systems for all those prospects who are willing to convert into paying customers right away.

Check out pull-up banners, banner stands and other signage and signage accessories that can help you attract the attention of people who are standing far away. These are essential for drawing more people into your booth and enhancing your range. Tools like these are a more than worthwhile investment given that you can always pack them up and use them again and again in future presentations.

Article Source: http://EzineArticles.com/9500791

A Guide To Make Your Beauty Shop Stand Out In A Veritable Sea

As a salon owner, you have the benefit of running your own business, setting your own hours and working to earn unlimited profits. Unfortunately, you also have the pressure of high overhead costs and the struggle of surviving in an incredibly competitive market. The good news is that there are a number of ways that you can make your store standout. This way, when people need the services you provide, they are more likely to work with you, rather than other businesses in your area.

One of the most important things for salon owners to do is to create comfortable and appealing environment. Shops that have worn or outdated furnishings are generally not the top choice among more discerning consumers. Look for ways to invest in business aesthetics so that you have an atmosphere that is comfortable, calming and pleasant.

Make sure that you have enough staff on hand so that your clients are not being forced to wait when they come in for their appointments. Have someone at the front desk at all times to greet people and provide them with any resources they need. This will allow for a more upscale and enjoyable experience for your guests overall. Small measures like these can also lead to a lot of positive, word of mouth advertising.

Broaden the range of services that you supply so that there is a greater number of reasons for customers to come in. This is one of the surest ways to gain greater consistency in your profits. Rather than catering to a very small and tightly defined niche, find out what other pain points your clients have and then find creative ways to solve them.

It may be to your benefit to have someone come in and provide manicure and pedicure services. A lot of salons are also offering full body and facial waxing services. You can offer threading service or you can hire someone who is capable of performing facials and other minor and non-surgical cosmetic treatments.

If you do not have the skills to enhance your service offerings, simply sign up for an online makeup coarse. Within a very short amount of time, you will be able to help people prepare for their wedding days and other big events. With these strategies, you will enjoy a steady flow of traffic into your business and can earn far more profits and build a bigger and much more robust customer base overall.

 

Learn more about the unique display systems

Visibility is the key to success for any new or existing commercial entity. In fact, banners and display systems should be a part of any traditional advertising or marketing campaign. Whether for storefronts or exhibitions, banners are a great way to establish brand validity, awareness, and higher visibility in any respective niche, sector or industry.

There are several types of banners available as well. This included tear drop versions, which are symmetrically designed to secure optimal visibility across crowded rooms and outdoor areas. Portable units are also lightweight and incredibly mobile, while permanent stands are basically utilized for exhibitions and conferences.

With years of extensive industry experience, local printers have the tools and expertise to design any banner of your choosing. In fact, they specialize in customizing banners with original and unique logos, designs, graphics and more. They can also create banners based on any color schemes, sizes, or prints you desire.

From advertising your business to new store locations, banner marketing is truly the best way to showcase your brand to core, niche or mass audiences. There are also many stands available to facilitate your vinyl graphics and imagery. This includes permanent stands, along with temporary units and mobile brands as well. The latter is very lightweight and can easily be moved from one location to another.

Graphics can also be modified to match any existing logo or mark. All you need to do is work with experienced designers to customize your banners across the board. They can also recommend the best sizes for advertising charts, along with business cards, stationery, letterhead, and other forms of marketing or advertising collateral.

According to business professionals, traditional advertising still holds a strong place in today’s digital and mobile dominated industry. However, streamlined and centralized graphics are essential in extending your brands reach across the consumer marketplace. This means utilizing the less is more approach, which is perfect in effectively attracting and engaging new clients and customers.

Another option is to check the Web or existing styles and trends. For example: the green and blue earth colors seem to be eye catchy and aesthetically pleasing to several consumers and customers. However, you can truly secure any design you want within time and budget.

For more information on banner stand vinyl and graphic banners, simply consult with your local marketing or design firm today. They have the tools and expertise to meet all your needs within time and budget. They can also create an entire marketing package for your brand at cost-affordable rates.