Marketing Necessary for Your Company

Do marketers promise miracles? Webster specifies ‘miracle’ as a very remarkable or out of the ordinary event, thing, or achievement- usually unforeseen. Well, one thing for sure, marketers don’t make guarantees, they create solutions and they ACT on it.

Internet marketers make use of methods depending on market tendencies and put it on properly. The ‘be all end all’, isn’t the internet marketer as well as the techniques used. It is, in fact, the client. All of the techniques used by the marketer is determined by the buyer, and they pattern remedies based on the researched wants and needs of the consumer.

‘The great Albert Einstein once reiterated, ‘genius is one percent enthusiasm and ninety-nine percent perspiration’. Business success, conversely, is ’10 percent product and 90 percent marketing’. Although it is not sure how exact that statement is to the vast majority of marketers around the globe. Conversely, it gives you the thought, ‘are advertising and marketing that necessary?’ Here are a few pointers why it is:

Marketing sells your product or service to the people who know you exist and to those who don’t know you exist.

Marketing helps you build your brand and the image you would like your customers to see it.

Marketing aids in the movement of products and services.

Marketing includes the design of the merchandise suitable to consumers.

Is there any Psychological Trick for Marketing?

What psychological trick can you employ for marketing? Well, cliché as it might sound, being a genuine salesperson. In general, you don’t need any ‘psychological trick’, you just need to understand the psychology of your market – what does your market want, what provides them an excellent customer experience, what sales method do they prefer? By knowing these simple aspects, you can study how to cope with them.

In place of focusing on how to boost your selling, try to center on enhancing services to sell to them – that’s actually one principle of inbound marketing. You assemble yourself first before you go out and then sell. You could make a website of your own, put great content on it, elaborate on your competence, create an attractive portfolio, etc. You can also create profiles on social media platforms (like Facebook, Twitter, Google+), professional networks (like LinkedIn, Branded.me), Q&A websites and forums (like Quora, Stack Overflow, CNET). You can then post daily updates and if you’ve made amazing content, will be amazed at the amount of traffic and inquiries of potential clients. Now, after you’ve made an online presence, you can then resort to outbound measures – that includes approaching potential clients.

72Solutions Outbound Telemarketing Services is a well-established lead generation service provider dedicated to lead generation, appointment setting, data cleanup and profiling, and outbound marketing. 72Solutions values relationship, we are wholeheartedly dedicated to our services and sincerely devoted to both our clients and their customers.

Know More About The Concert Promotion Tips

download (2)If you want to attract a crowd to your concert, you must promote it properly. This applies to clubs churches and other venue owners, and PR firms as well as bands and other talent. Whatever your role in the process, the following concert promotion tips will help you to attract larger audiences.

Concert Promotion Tips For Venue Owners
Venue owners can do many things to enjoy better turnouts for their events.

    • Strategic scheduling. One of the first issues you should address is scheduling. You should be aware of any competing events that are taking place on any given date. You should also keep in mind things like holidays and anything else that might affect turnout. If you’re booking a popular rock band, don’t schedule it on the same night that an even more popular band is in town. In general, the bigger the act, the further in advance the date is scheduled. This gives you plenty of warning for big name acts that could prevent your own show from being a success.

 

    • Press releases. Make sure you send out press releases to local media well in advance of the date. Don’t overlook the value of sending concert information to free local publications. Most cities have free weeklies that many people read for entertainment news. In addition to event listings, these papers often publish interviews and stories about local concerts.

 

  • Your venue website. Your venue website should have a professional look and be easy to navigate. It should also provide links to performers’ websites. They should provide you with this, but even if they don’t it’s worth it to do a few minutes of research. Nowadays, almost every performer has either a website, a Facebook page or music posted on sites such as Bandcamp, SoundCloud or other such sites. This is especially important for acts that are not widely known. You should also use social media to promote concerts. Be sure to remind your followers several times about upcoming performances. Some people purchase concert tickets far in advance while others wait until the last minute.

Concert Promotion Tips for Performers
Today, musicians, comics, and other talent must be very proactive about promoting their concerts. Venue owners will, hopefully, do their part in publicizing your event. However, the bulk of the responsibility lies with the artist. You are, after all, seeking to not only have a successful concert but attract more fans and build your brand.

    • Send out press releases and CDs. Send out press releases to the media in the city in which you’ll be performing. You should also send out sample CDs to music reviewers and local DJs. This can result in having your music played on local radio stations and perhaps a chance for an interview before your concert. Many bands schedule concerts to coincide with album releases. If you’re doing this, sending out previews of your album is a good way to get press coverage and, hopefully, airtime for your CD.

 

    • Your band’s website. Having a good website for your band can help you reach out to more potential fans. While it’s helpful to have social media pages and music posted on sites such as SoundCloud, you should also have your own website. Here you can post as much information about yourself as you want, including photos, videos and, of course, upcoming concert dates.

 

    • Social Media and email. Be sure to remind your followers about upcoming concert dates on a regular basis. In addition to social media pages, a good way to do this is through an email list. If you don’t already have a mailing list or newsletter, it’s not hard to start building one. You can collect email addresses at every live event as well as online.

 

    • Videos. Videos are one of the best promotional tools for musicians. These can either be music videos or footage from prior gigs. While you can post sound files as well, a video gives people a more multifaceted look at your act. Footage from a show where audience members are dancing and having a great time is a powerful ad for future concerts. Another great thing about videos is that people love to share them on social media.

 

    • Posters. Posters are a traditional, pre-internet tactic for promoting concerts that should still be employed nowadays. This is an especially effective strategy for concerts held in cities or downtown areas with lots of foot traffic. Posters should be artistic and eye-catching. Most of all, however, they should convey the essential information about the concert venue and date. You should also list your website on posters. If you’re touring and don’t have time to poster far in advance, you could hire someone to do this remotely. One place to find reasonable freelancers to poster for you is on Fiverr.com. You simply send freelancers in different cities the template for the poster and they will post them for you.

 

  • Promote at the concert. Don’t neglect the concert itself as a chance to do more promoting. While it’s too late to promote for that show, you can use this as an opportunity to connect with new fans who may buy your albums and show up at future concerts. Be sure that you have a table with albums and promo material such as t-shirts and bumper stickers.

The Challenges of Promoting a Concert
Promoting a concert today is a challenging task, so the more concert promotion tips you can find the better off your event will be. Not only do you have plenty of competition but it’s often hard to get people to come out for anything these days. At the same time, plenty of successful events do take place every night of the year. To promote today, you must combine a variety of online and offline tactics. You have to provide fans with plenty of advance notice while also reminding them close to the concert date. The above tips will help you attract a larger crowd to your next concert.

How to Amazing at Growing Business Relationships

We all know that relationships will make or break your business. The definiteness of this fact has birthed an uncomfortable swell of networking groups. This begs the question, why doesn’t networking work? And if it works, why should I subscribe to 50 different networking groups?

Chances are, if networking has failed to yield strong relationships for you yet, increasing the quantity of gatherings you attend won’t get you any, either. I’m not saying ‘stop networking.’ Just start doing it right.

How do you know if you’re networking right?

  • You leave your sales pitch at home
  • You’re asking questions and offering your help
  • You ask for their business card, and
  • Only giving yours if they ask for it

Good networking means making a connection. That alone won’t do any good. The next and most critical step to growing relationships is filtering out the vapid connections from the fruitful ones.

This article will help you to do that. If you’re having problems attracting business, or if you haven’t a clue as to how to keep the clients you have, keep reading. You will leave with an actionable technique to stand out with prospects and clients, and ultimately transform your business.

In order build those kind of relationships, you need to know the 3 things that they are made of.

Three parts to relationships are V – C – P

  1. Visibility
  2. Credibility
  3. Profitability

Visibility means knowing who you are and what you do. It’s the ‘connecting with other people’ that makes you visible. We just talked about it; and it’s just not enough.

When you walk into an office once and hand out a card, you have become visible. But by no means, just by walking in there once, is that company likely to hop on board and buy something. In other words, they are not profitable yet. They’re not profitable yet because you haven’t built up any credibility, any trust.

So how do you build up that credibility? How do you build trust?

  • You have to meet with them several times
  • Get to know them and their business
  • Meet until you know if they are a profitable client for you, meaning in your target market

Once you know that they are a viable client, you need to “touch” them every six weeks to remind them that you are here and that you care.

And that’s where most businesses drop the ball. Luckily for us, I asked my friend, a networking beast, if he could offer and valuable advice. Dan Garzella is president of Multifamily Risk Advisors, a commercial insurance firm in Scottsdale, Arizona.

He broke through as an entrepreneur after waiting tables for two years as a poor college graduate, and built three profitable companies in just over a decade. He not only touches his prospects and clients, he ingrains his brand in their memory with really good popcorn.

We increase sales and visibility by embedding our brand in the memory of our most profitable prospects with something called a ‘memory hook’.

“A memory hook is like the hook in a song. It’s the lyrics that everyone repeats. They work the same in business. It’s the slogan that comes to mind when you hear the word “insurance,” or when you need your carpet cleaned. And it works the same way as if you were marketing to a client.

… as soon as something happens and they need our service, we are the only company that they can think about.

“My Popcorn Kitchen popcorn is great way to create a memory hook. It’s the uniqueness and the quality of the product that create the memorable experience for the potential client that will have them reach out to you. It works. It works extremely well.”

How it works:

“Every six weeks they get a shipment of popcorn-that’s not your normal popcorn, it’s Buffalo Cheddar, Scottsdale Blend, Vanilla and Raspberry-it’s creating a memory hook for that client. Every time that shipment comes, the first thing they think about is, oh it’s that popcorn, oh it’s from Multifamily Risk Advisors.

And then everything you do follows that.

When something happens down the road and they need something with insurance, the first thing that triggers in their memory is the popcorn that we keep sending them every six weeks! Then we get a phone call. From the time that you get that phone call, it’s on your business to be able to prove itself.

As soon we send that out we get thank-you’s, we often get deals. And it’s not as hard to talk to them the next time because they remember you. So when you follow up with them to schedule a secondary meeting, they are more open to it. If a few shipments go by and nothing comes of it, then you just take that person off the list and add someone else.”

In summary:

  • Make a contact
  • Get to know the and their business
  • Find out if they’re a profitable client
  • If profitable, find out how many people are in their office
  • Add them to the “popcorn” list
  • My Popcorn Kitchen brands packages with logo and includes your deliverables in a great display (branded sticky notes, notepads, marketing pieces, etc.)

If you fill out their online contact form, or call My Popcorn Kitchen, they will ask you for everything they need to get your popcorn made, branded, and shipped. They work the flavors and bag sizes with your budget. It’s surprisingly low cost, especially considering the return on investment it provides for entrepreneurs like Garzella.

Building relationships plays a major role in your business’ success, and you’ve just learned a simple plan that works – from the mouth of an entrepreneur who excels at it.

For more on this interview and full Q&A, read How to Use Popcorn Autoship To Stand Out In Business, on My Popcorn Kitchen’s business blog.

How do you “touch” clients and prospects? Share your touch technique, below. I love hearing and sharing business success stories, and we all appreciate them.

 

Product Managers Turn A Competitor

As product managers sometimes we have to sit back and just watch our competition execute a fantastic marketing program. Due to limitations that might be budget based, resource based, related to our product development definition, or simply lack of time based there is nothing that we can do to counter what our competition is doing. As their sales then zoom up we kick ourselves for not being able to come up with an effective program to counter their moves. This is no fun. Over at the mobile service provider Sprint this was happening to them. However, then they decided to do something very bold…

Sprint’s Bold Plan To Steal AT&T Wireless Customers

So here’s the problem that the Sprint product managers were looking at. Over at their dreaded competitor AT&T Wireless, the parent company, AT&T, had just gone out an slapped down US$49B to purchase satellite television company DirectTV. Clearly what the parent company wanted to do was use this purchase to create unique communication channels to millions of DirectTV customers in order to convince them to purchase more AT&T Wireless products.

Sprint has been financially struggling for the past several years. They certainly don’t have billions of dollars to go toe-to-toe with AT&T. They would like to get the millions of people who subscribe to DirectTV to purchase Sprint wireless products instead of AT&T wireless products. However, what they needed was a way to get the attention of DirectTV customers. This is when the Sprint product managers got really creative.

What they decided to do was to appeal to DirectTV customers directly. They created a Sprint program where they told DirectTV customers that they would give them a free year of wireless service if they would switch to Sprint. Wow – this is the kind of thing that you can put on your product manager resume. Very clearly this was a direct attack on AT&T Wireless. One of the reasons that AT&T was willing to pay so much to purchase DirectTV was because they assumed that they would be able to convert a lot of those television subscribers into AT&T Wireless customers. Clearly Sprint’s new program was going to cause some problems for AT&T Wireless.

Will Sprint’s Plan Work?

So there’s no question that Sprint’s product managers get high marks for boldness. All of the other wireless companies were just content to allow AT&T to purchase DirectTV and then start aggressively marketing AT&T wireless services to DirectTV subscribers. However, boldness is one thing, but effectiveness is the most important thing. Does the Spring plan have a chance of success?

As expected, AT&T is trying to laugh the Sprint program off. They are saying that it is a desperate attempt by Sprint to get more customers and they point out that the program does come with a number of restrictions. What Sprint is offering is a plan with unlimited talk, text, and up to 2G of data per month for free for one year. This program does not include the cost of a smartphone. After the year is up, Sprint says that it will start to charge customers US$50 / month. AT&T says that they still feel good about their offers.

Cleverly the Sprint product managers have restricted the amount of time that this program will be available to roughly a month. What this means is that DirectTV customers who are probably only now starting to get marketing information from AT&T Wireless will now be put under some pressure to make a decision in the short term. The biggest question is going to be how much of a financial hit this may cause Sprint. If the program is successful, they will be giving away a lot of free service for a year. However, no matter how many DirectTV customers they sign up, they will still have made a splash and ensured that people became aware of the Sprint product offerings.

What All Of This Means For You

The one thing that product managers don’t like to see is when their competition gets an advantage. In the case of the wireless service provider Sprint, one of their biggest competitors, AT&T Wireless’ parent company had just purchased the DirectTV satellite television service and its millions of customers. The Sprint product managers knew that they needed to take action, but the big question was what should they do?

What they decided to do was to make a bold move – this is what our product manager job description tells us to do. They created an offer for DirectTV subscribers. They told them that if they were willing to switch their wireless service to Sprint, then Sprint would give them free wireless service for a full year. This included unlimited voice, texting, and 2G of data per month. After the first year, the subscribers would have to start paying $50/month.

Sprint’s plan is very bold. The other wireless providers were just sitting back and allowing AT&T to start to market to the DirectTV customers. The Sprint product managers shook this process up. The limited time line for their offering means that DirectTV customers will have to make a decision quickly in order to take advantage of the Sprint offer. This means that AT&T Wireless has precious little time to communicate a counter-offer. We’ll have to see how all of this works out.

 

How to Turn Leads Into Qualified Leads

What is Marketing?

In our digitally connected world, getting a potential customer’s attention can be difficult. Marketing is all about having the ability to “grab and hold attention” in order to impart knowledge that inspires and motivates audiences to determine if your offer is ideally suited for them. Think of marketing as a funnel. The Top of Funnel is the first level – Awareness – where you define who you are, what your brand is about, and how you can be a valuable resource for people. How do you achieve this? By leading with content and having it available via different channels, like YouTube, Twitter, Facebook and LinkedIn, and in various forms, like content in articles and newsletters. The Middle of Funnel – Evaluation – is where customers figure out what they want to buy or not buy based on their criteria and what’s important to them. The Bottom of Funnel stage – Confirmation – is where potential customers confirm that they want to be a customer.

Customer Marketing Behavior

Marketing behavior helps you understand your customers’ nonverbal, “digital body language” by noting how they interact with content. It helps you to determine their level of interest and engagement and ultimately leads to person-to-person communication, particularly if you’re a B2B company and not selling online. The benefit of monitoring customer behavior is that it allows you to know your customers in order to better serve them.

Marketing Automation

Marketing automation is using intelligence in the marketing process to share a message that resonates with a target audience, so that customers gain the information they need to make informed buying decisions. The marketing process includes traffic generation, lead capture and lead follow-up, and to follow up in a way that segments the audience so that people get what they need and find relevant and useful.

The reality of not deploying marketing automation is that you don’t have the bandwidth to follow up with every lead every time, all the time, 365 days a year, multiple years of perpetuity. Follow-up can be manual or automatic in the process of capturing lead information, preferably a combination of both. Key attributes to choosing a good solution are to have a centralized database. Next, create a flowchart to represent all communications with customers that allows updates. Finally, have an intelligent system that can read marketing behaviors, so that you understand a customer’s actions and interests and can send them the most relevant content. Use a system that is highly integrated with all aspects necessary for success, like lead capture, sales automation, and e-cards to recognize and collect revenue online.

Contingency Marketing

Contingency marketing is having the appropriate marketing response irrespective of what your prospects do inside of a campaign, and particularly when they deviate from the marketing path you desire them to travel. The ideal process is a marketing campaign designed to pick up a lead at point A and move them through a process until the customer is happy to talk with you. Contingency marketing is being able to bring the customer back to the original pathway or take them to another relevant path in the process.

To create an effective contingency marketing plan, document your ideal process using pen and paper, for example, a flowchart. Identify ALL derivation points. Create a plan to bring them back to the ideal process, as well as provide a different journey that results in live interaction with you or, better yet, to purchase through your online website.

Marketing Qualifying Lead

A market qualifying lead is a lead or a person with a specific problem and a desire for it to be solved. People will buy if they see that your company, your product and you can help them fulfill their desire. However, they will not buy if they like you and your company, but not your product. They also won’t buy if they like you and your product, but don’t trust your company. These three factors must always be present. If you don’t differentiate, you will spend a lot more time and money with people who are not qualified leads.