SMS Marketing Will Be Important For Tour & Travel Companies

download (1)The tourism sector offers a wide array of services to their customers. The entire vacation experience is made up of different parts and customers are out to enjoy every minute of it from accommodation and commute to gastronomic delights.

Providing customers with high level of service is of vital importance in this industry and will influence the success or failure of the business. A strong company maintains focus on building great customer relationships and this is one thing that SMS services can reinforce.

For more than a decade, text messaging has been used by bigger businesses in increasing customer engagement. Along with a variety of marketing tactics such as email integration, SMS can be used to deepen customer relationships and increase sales.

People receive plenty of text messages in a day. SMS marketing allows you send personalized messages to your target audience to help customers distinguish your services from competition.

Texting is a popular form of communication and businesses should maximize its potential in attracting new clients and building awareness. Here are some ways SMS can benefit businesses involved in the tourism sector:

  • Send booking confirmation and reminders.
  • Notify customers of last minute itinerary changes, flight cancellations, and weather updates.
  • Inform customer of special offers and promotions on special events, hotel accommodations, plane tickets, family or group vacations, and travel transfers.
  • Provide frequent travelers with mobile coupons and text rewards.
  • Send travel safety tips.
  • Spread information about new travel spots and popular destinations quickly and easily.

Need a boost during off-seasons? SMS services help you keep your customers engaged especially when there is a decline in travel activity. One way to boost customer engagement is to send interesting content that is related to their travel preference and history.

You can take this further by providing travelers with in-depth look of what the destination is like and what they can expect to find. Similarly, you post eye-catching pictures on your website and social media sites to fan customer’s interest and entice them to visit.

Text messages are cost-effective and provide an easy way to communicate with potential and existing clients. SMS platforms let you include pictures, links, audio, and video clips on your text messages. But this is just one way to reach your target market.

Today’s travelers are becoming increasingly mobile and integrating SMS with other channels such as social media can help augment your market reach. Companies that go over and beyond in providing customer service will not only survive off-seasons but the cutthroat competition as well.

 

Why The Social Media Doesn’t Work in the Industrial Revolution

It’s a given today that Social Media doesn’t work for many companies. Upon further analysis, it rarely has nothing to do with Social Media… it has to do with marketing and using it as if you were still living in the Industrial Revolution.

Around the turn of the Century we left the Industrial Revolution behind us… some are sad and many are happy. We welcomed in the Internet Revolution with open arms and were anxious to see how the Internet could change our lives for the better. It has in many ways… but it has also brought its own set of issues with it.

The Industrial Revolution was awesome for what it stood for… mass production, innovation in technology relating to computing, new companies entering markets to give us more choices and a whole host of other really great aspects. It also, unfortunately, gave us marketing agencies and firms that adopted the concept of “broadcast messaging, campaigns, mass media, radio advertising, TV advertising, and lots of printed materials.”

These agencies were firmly in control of marketing and tight control over what we were “allowed” to hear/see and what we weren’t. We also had news sources that told us what they felt was important for us to know and we had to go along with it since there wasn’t any other means to validate it unless you were physically there. We, the consumer, were at the mercy of these giants and the messages they wanted us to receive.

Fortunately, the Industrial Revolution has died and this kind of “spray and pray” media that made ad agency executives incredibly rich has died (or is rapidly dying) with it. Social Media, a key component of the Internet Revolution, has essentially taken control away from these dominant groups and given it back to you and me… the customer.

The customer is now firmly in control today and there is no sign we are ever going to give it back. This is a good thing… and a bad thing for companies today.

The good part is we now have “vocal and engaged” customers who have the microphone in their hand and can tell anyone they want what they think. They can share insights to help others learn about your product/service and their experience working with you. This is information we were never exposed to when the agency behemoths had control. We have been “information liberated” with the birth of the Internet Revolution.

The other good part is now we can find anything we ever wanted to know about with just a few clicks on our computers or mobile phones. We have more knowledge at our fingertips than we could ever possibly use in 10 lifetimes. And if we want to purchase something, we can find 50 places (or more) that sell whatever it is we are looking for and even deliver it to us with the same few clicks… no more need to get in the car and drive all over town looking for something. We, as consumers, are empowered and we love it.

The bad part is the noise. Unfortunately, now that we are now in control, have access to all kinds of information and products, and can make choices from hundreds of options, companies are still behaving like they are still living in the Industrial Revolution. Now, more than ever, they continue to blast us with their information (pushing to us). We don’t just see the advertisement in the Sunday paper, we get 50 e-mails telling us to buy it from them because we happened to search on the item and now everyone wants to sell it to us. “Spray and Pray” is still alive and a key strategy for far too many companies today. For them, it didn’t die with the death of the Industrial Revolution.

Companies who still behave (including marketing) as if we are still in the Industrial Revolution are getting no benefit from Social Media. By using the same old techniques the agencies used decades ago… blasting us with enough ads and propaganda in hopes that you will remember them and buy their product or service… they are actually doing the opposite of turning off their audience. They must not have gotten the memo that the Industrial Revolution is over… the customer is in control and can tell us what they want and don’t want. We don’t want to be told what to buy… we can figure this out nicely for ourselves in the Internet Revolution.

The really sad part of this story is that companies use Social Media as simply another “delivery vehicle” for their Industrial Revolution approach. They believe that blasting us with their messages far more frequently and on more channels than they could have ever afforded to do when they paid their agency geeks millions of dollars is still working… it’s NOT. Social Media is FREE… all channels and frequency of messaging is without cost… just the personnel needed to send the blasts. The same “broadcasting, campaigns, advertisements, and propaganda” are still being sent out… only through Social Media channels instead of the radio, TV, newspaper, direct mail, and other traditional sources. It’s not working…

Companies that choose to still live in the Industrial Revolution are finding FAILURE in their use of Social Media. It’s failing because Social Media doesn’t work for companies who are acting the way they did when they were in the Industrial Revolution. It is a tool designed for the Internet Revolution.

When companies use Social Media to HELP THEIR CUSTOMERS improve their lives or business, the content is valued. When they share stories that benefit their customers and customers offer additional comments to add further insight, this is of value… and how Social Media can be a powerful tool for a company. Finding ways to help your customers save more time by interacting with your Social Media and digital channels is of great value. These are the OPPORTUNITIES for companies that live in the Internet Revolution and have left the Industrial Revolution behind.

Which Revolution is your company participating in today? When you analyze your marketing activities, are you communicating like you still live in the Industrial Revolution by “spraying and praying” or are you “helping” your customers improve their lives? Do the analysis… see which Revolution you are actually living in today and you might have just solved the mystery as to why Social Media isn’t working as well as you were hoping. It works when you help… not when you sell.

 

The Step Ahead In Marketing

marketingThere is an increased focus on marketing your product or service today. In the ever changing market scenario “out of sight is out of mind” hence there lies the entire race in making your brand known. One such step ahead in this direction is Experiential Marketing. It lays emphasis on the thinking process of the customer. Now one might ask how that is possible. It depends on the identification of demands of the customers. In simpler words one fine day if you log on to your favorite shopping App and you nonchalantly seem to browse the things you might like.

Next thing you know your Facebook or any other social media page displays the choices you have been surfing the other day. It is quite plausible as the apps are integrated on a common platform. So this is an example of experiential marketing. In experiential and event marketing, planning is very important. Major aim of this technology is to generate awareness about one’s product and service to the audience. These platforms are known to generate a more feasible and reliable result oriented strategy for the brand. Its success is heavily dependent on the coordination between various marketing tools and the available online media.

This technology has been known to deliver increased purchases, deeper understanding of the brand, enforce positive word of mouth, time to market is greatly reduced and the brand is able to keep up the pace of the ever changing market dynamics, faster generation of Return On Investment (ROI).

Extensive grassroots networks are thoroughly employed that act in conjunction with the brand and business and drive your sales through the roof. These tactics are initiated by custom matched brand ambassadors- people who are chosen to specifically appeal to your target masses. The brand ambassadors are trend setting people who are instantly accepted by the target audience- they share a common voice with them. They specialize in taking your message to the streets and connecting with the people on a massive scale. Whatever the demographics be, they flawlessly get inside and create euphoria. It creates publicity in order to greatly decrease the branding time necessary to get your product or service established.

For less than the cost of the billboard you are able to get personalized up-close attention given to your customer base. So if you plan on opening a dream venture on a large scale or as small as owning a cupcake place, you know what to do and whom to approach. The businesses need this to thrive in the market place. Experience this to see the results that are helping the businesses around the country to brand them almost overnight and see the ROI soaring through the roof. Don’t forget to thank us when you ring in your first assignment. For the rest we have got you covered so go out there and create that dream which you always had in your mind since a long time.