SMS Marketing Will Be Important For Tour & Travel Companies

download (1)The tourism sector offers a wide array of services to their customers. The entire vacation experience is made up of different parts and customers are out to enjoy every minute of it from accommodation and commute to gastronomic delights.

Providing customers with high level of service is of vital importance in this industry and will influence the success or failure of the business. A strong company maintains focus on building great customer relationships and this is one thing that SMS services can reinforce.

For more than a decade, text messaging has been used by bigger businesses in increasing customer engagement. Along with a variety of marketing tactics such as email integration, SMS can be used to deepen customer relationships and increase sales.

People receive plenty of text messages in a day. SMS marketing allows you send personalized messages to your target audience to help customers distinguish your services from competition.

Texting is a popular form of communication and businesses should maximize its potential in attracting new clients and building awareness. Here are some ways SMS can benefit businesses involved in the tourism sector:

  • Send booking confirmation and reminders.
  • Notify customers of last minute itinerary changes, flight cancellations, and weather updates.
  • Inform customer of special offers and promotions on special events, hotel accommodations, plane tickets, family or group vacations, and travel transfers.
  • Provide frequent travelers with mobile coupons and text rewards.
  • Send travel safety tips.
  • Spread information about new travel spots and popular destinations quickly and easily.

Need a boost during off-seasons? SMS services help you keep your customers engaged especially when there is a decline in travel activity. One way to boost customer engagement is to send interesting content that is related to their travel preference and history.

You can take this further by providing travelers with in-depth look of what the destination is like and what they can expect to find. Similarly, you post eye-catching pictures on your website and social media sites to fan customer’s interest and entice them to visit.

Text messages are cost-effective and provide an easy way to communicate with potential and existing clients. SMS platforms let you include pictures, links, audio, and video clips on your text messages. But this is just one way to reach your target market.

Today’s travelers are becoming increasingly mobile and integrating SMS with other channels such as social media can help augment your market reach. Companies that go over and beyond in providing customer service will not only survive off-seasons but the cutthroat competition as well.